• VISIBILITY

  • REPUTATION

  • ENGAGEMENT

WHAT WE OFFER

SOLUTIONS

VISIBILITY

Our OLM (Online Listing Management) solution manages visibility, ensuring key contact information online for all your service lines, practices and providers are correct on the sites that matter most. We will make recommendations on which listings you should address and why then provide a dedicated account manager who will become an extension of your department ensuring information is kept up to date as changes happen on a regular basis and need to be addressed timely.

REPUTATION

Our ORM (Online Review Management) consulting service begins with a discussion, focusing on organizational goals, culture and rate of adoption to change. There are different strategies when it comes to reputation management, there is no one size fits all solution. We promote proactive reputation management solutions and help clients identify the tool, solutions and processes that best fit their individual needs.

ENGAGEMENT

Our OEM (Online Engagement Management) consulting service includes the recommendation for a robust Provider Directory, we strongly believe that your branded provider profile should serve as the authoritative source on the web for your employed providers. Armed with valuable insight, we focus on how we can improve your provider directory with the type of information to support patients in choosing a provider and tools that make doing business with you as easy as getting their pet groomed!

Request Your Free Online Presence Assessment. Our comprehensive assessment and 30 minute consultation are complimentary and do not obligate you to work with HCCG.

If you have at least 10 reviews, 50% of patients will believe your online reputation is worth considering.
– Digital Assent, 2013 Online Patient Reviews Survey

When It Comes To Search

DID YOU KNOW

59%

DIRECTORY LISTINGS

59% of respondents reported that a physician rating website was either “somewhat important,” or “very important” when selecting a physician. - JAMA 2014

50%

ONLINE REVIEWS

50% of patients said that positive reviews could encourage them to choose one doctor over another. - Digital Assent, 2013 Online Patient Reviews Survey

75%

SEARCH TYPE

75% of local business searches for doctors and hospitals are specific and 25% are general - comScore qSearch 2013

Nearly 9 out of 10 consumers trust an online review as much as a personal recommendation.
– BrightLocal 2014 Local Consumer Review Survey

Learn More

ABOUT US

Cynthia Newton began her career in healthcare marketing in 1999 after working in the health & fitness market with clients such as Reebok and GNC. Cynthia founded HCCG in 2005 and still works with her very first client, MercyCare, located in Cedar Rapids, Iowa. HCCG’s initial core competency was helping healthcare organization make cost efficient purchases in the Yellow Pages, however, with the continued shift of print to the internet HCCG saw the need to expand their services to include digital solutions. Existing clients were asking for help managing bad information on Google and a new solution was born, OLM | Online Listing Management. Since the initial launch of OLM in 2012, online presence has become the focus and HCCG HCCG in conjunction with strategic partners to provide a solid offerings of solutions that help healthcare providers deliver an engaging online experience for their patients.

OUR CLIENTS

TESTIMONIALS

  • The organization I work with was in a “Google mess” when I met Cynthia. Working together, we have made great strides in our online listings. We had very specific issues that she tackled head on and was able to resolve. She’s up front, honest and dependable.

    Heather Wilkerson, Digital Media Specialist http://vidanthealth.com
  • When a wrong number kept showing up on Google and causing an overload of calls to the wrong hospital department, our HCCG team fought the good fight for us and resolved the issue quickly!

    M. Smithmier, Former Dir of PR & Marketing, Liberty Hospital http://www.libertyhospital.org
  • Before reaching out to HCCG, our online listing for both our facilities and doctors was an on-going headache. The marketing team would get daily calls about incorrect listings in the major search engines. Cynthia worked with us to quickly update and correct inaccurate and outdated listings. The process was easy and has proven to be very successful. It is rare that a listing pops-up incorrectly, but if it does, we send the error to Cynthia’s team and they address it immediately. It has been pleasure working with HCCG and I finally feel confident in the information presented in the search engines.

    Krista Robertson, Interactive Marketing Manager, Roper St. Francis Healthcare https://www.rsfh.com/

Learn More About

DOMINATING ONLINE PRESENCE

Coming Soon

30 million people search online for a physician each month.
– Pew Research Center’s Internet & American Life Project